Having lots of content on your website is great. However the content must be fresh to be valuable. If you haven’t updated your website content in 3+ years then your customers may find your content is out of date, or irrelevant. This also impacts on search engine ranking rankings. Search engines track how regularly you update your content. Whilst they understand your content – they can understand that content that hasn’t been updated for 3+ years is far more out of date than a website that was updated last week. The more often your content changes, the better you rank in the freshness category.
So what can you change? Well anything really. Keeping a good blog or adding frequent articles to your website will produce good results. It’s understandable that some parts of your website (such as an about page or a page listing products or services) are not going to be possible to change. Google realises this too. It’s about supplementing this core content with secondary fresh content at frequent intervals. However it’s possible to keep these pages fresh by adding blog, news and social media feeds to these core pages.
I see many small business owners in my local area of Portsmouth in Hampshire and the surrounding area struggle with the task of managing their website. The following are all key factors in maintaining a successful website. Follow these yourself or get your website designer to follow them for you, and you WILL do better and make more money from your online presence (what it was meant to do, right?). Continue reading
I went to Bournemouth on Saturday night to meet up with old friends. We were meeting in a restaurant/bar and not really knowing Bournemouth, when I arrived in the town centre I looked up on my phone where I should be going.
I found a website for the venue, although it was just full of pictures of people eating. There was no address, no directions or anything to help me locate the bar. I even wondered if the website I was looking at was even for a restaurant in Bournemouth!
This made me think about what I NEED from a restaurant website, what it should offer me, and why so many don’t and as such, just don’t work. Continue reading
We thought this month, it would be interesting to start giving visitors an idea of what happens in our studio every month!
This is what we have been working on over the last couple of weeks (and we’re still working on it!):
- Updates to the website of a Harley Street nutritionist (incorporating new SEO optimised landing pages for targeted Pay Per Click)
- New website for financial advisors in Portsmouth.
- Major overhaul and re-design of a website for a New Forest based car dealer.
- Worldpay payment gateway integration with donation forms and event booking system for a Portsmouth client.
- Ongoing SEO for a Portsmouth based Freight Forwarder.
- Updates to the website of a a Cotswold Structural Engineering and Architects Practice.
- Updates to the website of a Winchester Bridal Boutique.
A very busy month!
Is your website not quite up to scratch? Are you getting lots of visitors but not many enquiries? Here are three simple ways you can quickly and easily increase your website conversion rate yourself: Continue reading
Moodle is the world’s leading course management system used by schools, colleges, university and private companies to enrich the teaching of courses and provide a central point to distribute and delivery content to students and to run electronic assessments. It’s a reliable, robust, feature rich and scalable to the largest of organisations. It’s trusted by top universities including Oxford and Cambridge but is also used in primary schools to help the very first steps in learning. It even supports integration with mobile phones so students could complete lessons or be assessed from anywhere in the world, so long as they had mobile phone signal. Continue reading
“Not only am I thrilled with my website but Matt has been absolutely brilliant throughout: very professional, attentive, incredibly patient and above all, I feel Matt really cared about producing a website that was right for me. A real professional who goes the extra mile to ensure 100% satisfaction.”
– Joy Crowther (www.joycrowther.com)
As a therapist, you will have found that there are many options available when it comes to web design, all with difference prices. What are the benefits that can come from choosing one service over another? Continue reading
When marketing your business online, an important factor which you should take into account is ensuring that you are portrayed as a professional and reputable organisation.
Having a badly designed website which doesn’t look professional, fit the target audience, or look reputable is like turning up to an important networking meeting in paint stained jeans and t-shirt. People won’t take you seriously, and as such will ignore you and not do business with you. Continue reading
Here at Websites Designed, we have a simple mission:
That mission is to deliver an outstanding service that’s going to help your business grow and succeed.
We do this by focusing on your organisation, your target audiences and most importantly your customers’ needs when they visit your website. Continue reading
As a web design company with a studio in Portsmouth, we work with several small and medium sized businesses and start-ups in Southsea. From our web design studio in Portsmouth, we have designed many websites for local Portsmouth and Southsea businesses, as well as companies further afield. Continue reading